TSO-Method
DISCOVERY
✓ Business audit
✓ Ad account audit
✓ Audience deep dive
✓ Define success KPIs
✓ Regional/industry nuances mapped
Deliverable
Clear Success Metric Tree (Top-level: Revenue Target ROAS/ROI Channel KPIs)
PERFORMANCE FUNNEL MAPPING
✓ Build a Performance Funnel customized for client (TOF, MOF, BOF)
✓ Identify friction points across funnel
Deliverable
Visualized Funnel with Metrics Benchmarks (per stage)
CROSS-CHANNEL STRATEGY DESIGN
✓ Assign Channel Roles
✓ Budget Allocation
✓ Creative Framework mapped to funnel stages
Deliverable
Cross-Channel Playbook (Message x Audience Channel Funnel Stage
LAUNCH: STRUCTURED TESTING
✓Testing Sprints (Creative testing , Audience testing , Landing page testing)
✓ Hypothesis-Driven Approach: Clear experiments with success metrics
Deliverable
Testing Calendar Winning Playbook after each sprint
OPTIMIZATION ENGINE
✓ Data-Centric Optimization Loops
(Channel Mix Optimization, Funnel Drop-off Analysis Creative Refresh Cycles)
✓ Attribution Modeling: Start simple (platform + GA4), move to advanced (first party, modeled attribution)
Deliverable
Weekly Optimization Reports actionable changes, not vanity data
MONTHLY REVIEW CYCLE
✓ Monthly Business Review with clear focus. on: (Sales growth, ROAS/ROI movements, Funnel efficiency, Testing outcomes)
✓ Real-Time Dashboards: - Client sees revenue driving metrics, not platform fluff
Deliverable
Live Dashboard + Monthly Strategic Alignment Deck